I have been wanting to change all my make up to only cruelty free brands, however I did not want to spend a fortune doing so. I have decided that once a product is empty I will purchase a replacement from a cruelty free brand and eventually all my products will be cruelty free. I have been reading a few articles recently which have really made me think why should an animal be put through tests for products - Its disgusting, unfair and cruel.
So once my current foundation run out I decided to purchase a foundation from Too Faced which as a brand, they are completely against animal testing and do not test their products on animals. After looking online at many reviews I purchased the 'born this way foundation' from Debenhams for £29.
The packaging is super cute in true Too Faced style, Very Girly and pink! The bottle is a pump which makes it easy to use, hygienic and enables you to get as much of the product out as you can. The print on the bottle itself again is very girly and the bottle has a frost effect to it.
The coverage is advertised as being medium to full, I would agree that it is medium coverage which is very buildable. I use a brush to blend it out on my skin which works pretty well, I do build this foundation up to make the coverage full and it does need touching up once in the day usually at around lunchtime after around 5 hours of wearing it as it starts to fade. Up to this point however it covers my redness and blemishes well.
I brought the foundation in the colour 'Ivory', this colour is pale with a slight yellow undertone. I blend it down to my neck as it is slightly darker for me (only very slightly). I went for this colour as the weather is getting slightly warmer I can get away with it, however if I was buying it in autumn I would have purchased a lighter colour.
I would re-purchase this product again as a little bit goes a long way, one pump is more than plenty for me in one application. I also love that I am supporting a cruelty free brand!!